What is imagery transfer?

If you have been running on television, use the audio from your TV ad or let us develop a similar copy, and benefit from “imagery transfer.”  Seventy-two percent* of consumers will visually see your TV ad while hearing your radio ad at a fraction of the cost.  It works well for AT&T, Budweiser and Coke; it can just as easily work for you. 

*Coffin & Tuchman, NBC TV.